Promote Your Business Effectively..

The powerful secret of adding spatial discovery to your website...

You will talk to your colleagues about it! But not your competitors!

How to get qualified visitors to your website who:

• are actively searching the words that describe your business
• have chosen the industry that you operate in
• are only interested in businesses in your area
• most likely are within driving distance from your address right now
• genuinely want to buy

If you are responsible for running or marketing a business and you have already invested in a website. Here are some simple yet important questions…

• Where do most of your current customers live?
• In the same suburb as your business? In the same city? The same country?
• Even if they don't live near your place of business - are they visiting your destination when they transact?

When you think about marketing your website...

• Are you able to reach your customers?
• How far away from your place of business would the majority of your customers be?
• Did you know statistics show that 81% of business transactions are with customers within a 20km radius?

It's not easy to specifically target customers that are local and who are actively seeking information about your products or services in any medium. Getting these people to visit your website can certainly be a boost to your business - but how can this be achieved?

There is a big problem today for most of us when marketing our businesses on the Internet which simply is:

How do genuine customers looking in your area find you online?

You probably don't need to be reminded of this truth:-

Most business takes place in the real world with a customer you can see, hear & shake hands with

• Why do so many of us fail to remember this when it comes to spending our marketing dollars, especially online?
• Do we really think that having a website will bring millions of Internet users from all over the world descending apon us to buy?

We all know this is unlikely, and probably not even desirable.

Warning: Over 94% of businesses currently online aren't making money. Most lose money on their online ventures. If it weren't for real-world customers buying in the normal way - many businesses could not afford to maintain an online presence, let alone make a living from it.

Sure, there are exceptions to every rule, but unless you sell one of those commodities that are perfect for the Internet - chances are your business is probably constrained by a fundamental property of nature - and that is geography.

Does this mean having a website is a waste of time for the majority? Quite the contrary. It has never been more important for businesses to be online, with the majority of customers now considering a website to be a basic credential of a geniune business, and will base purchasing decisions on information researched online.

Businesses who use and have a presence on the internet earned on average three times more revenue per employee than businesses who were not connected, and also report cost savings of around 2% of total costs. NINETY-five per cent of Australian business are now "online", with the internet economy generating revenue of around $43bn in 2001/02.
Study by Cisco Systems "The Built for Business II - Beyond Basic Connectivity report" which surveyed 634 businesses from every major industry sector across Australia.

You know this, that's why you've got a website - right?

Targeting customers - what are my options?

Search Engines: Definitely a great place to start! The good ones are highly competitive, and are based purely on the keywords entered by the user. This means that any search will most likely return thousands of results for keywords relevant to your business. As everybody knows - if you aren't in the top 30 results, you might as well be invisible. Even if the searcher tries to narrow results down to an area of interest, how do they do it? By suburb? By state? You cannot even be sure that your business is indexed in the search engines under these types of values.

Banner Ads: O.K. - might attract visitors to your site, but are these the visitors you want? If only you could limit the display of your banner just to users looking specifically at your locality. Whether by clicks or fixed price - banners will most likely waste a fair proportion of your advertising dollars on unsuitable visitors.

Telephone Directories: Of course we need to be there. For many businesses, this is probably the most logical choice at present. Customers might find you under their category of choice, then try to figure out where you are and if they can get there. They will probably pick up the phone and give you a call. Will they visit your website? They might, if they require specific information, but probably not. Will they learn what distinguishes you from your competitors? When they are presented with the all the results that matched their search - can they immediately see where you are? What is the incentive that makes them call you first?

Successful entrepreneurs understand the importance of carefully targeting the needs of their market niche to maximise sales. Think of all the Internet users just in your local area that genuinely need your products or services! There must be thousands in your target market - wherever you are based! What can you do to reach these people?

How Localoutlets.com.au can help

Listing your website on Localoutlets.com.au is web site promotion with a difference.

Right now people are using the service to discover the things that really interest them - products and services availability with pinpoint accuracy to determine the location!

Do you think they might be getting frustrated that they can't find your website?

We know they are frustrated! It was this unavoidable fact in our research that lead us directly to the importance of spatial discovery in the first place. Four years of development and a lengthy process to protect our intellectual property globally (that's another story)- and now the solution is here.

We think that making websites spatially discoverable is so important that we've even coined a term for it. Everybody knows how important a domain name is to making the unique machine address of a website's virtual location understandable by humans that we have all heard the acronym - URL.

URLs, or Uniform Resource Locators, are the method by which all documents or data are addressed in the World Wide Web.

We are proud to introduce to you the concept of a UGL - which stands for Unique Geographic Locator.

A UGL is how you fix your website to a physical point of geography - and basically gives you all the tools you need to help people find it there.

A UGL is how you fix your website to a physical point of geography - and basically gives you all the tools you need to help people find it there.

With a UGL in localoutlets.com.au you get:

• Targetted keywords: Add the words you want to be found by. These are indexed directly into the database and will ensure your site pops up on the map whenever a user searches on your keyword.
• Unlimited keywords: Add as many as you want (up to 5000 characters). You can cover products, misspellings, brands, anything at all that will help people to find you
• Automatically spikes to your address: Your website is automatically placed onto the map from the address you supply.
• Easily modify your location: If the automatic placement is slightly inaccurate, just drag and drop the pin to the exact point you want. You can even enter your Long/Lats if you are in an obscure location (like a mine) or if you just want pinpoint accuracy
• Spatial discovery: Customers can zoom in on results to any resolution to spot the location they want. This means your site has every chance of being the first site clicked on if your business is in the location of interest. There are many examples of when this is the case.
• Equal weighting on results: The first 200 records that are closest to the point of search are returned and listed alphabetically. The only exception to this is UGLs (blue dots) are listed first, then free listings (grey dots).
• One price for everyone: You don't have to pay more than somebody else to rank higher or appear at the top of the list. Spatial discovery simply does not work that way. It levels the playing field for everyone.
• Add industry classifications: The easy to use classification picker lets you quickly add SIC codes (Standard Industry Classification codes) & UNSPSC codes (United Nations Standard Product & Service Classifications). Add as many classifications as are relevent to your business - to ensure you are found when anyone searches a code relevant to your business
• Add attributes: Each of the 21 major industry segments in Localoutlets.com.au offers tailored attributes relevant to the industry. Add these to assist searchers who only want businesses returned with a specific capability (accept a particular brand of credit card, for instance)

No other directory service can get customers to your website via a true spatial search

We hold the patents to this technology - you will only see it here or on partner sites powered by us

Only by using the service will you begin to understand the difference between true spatial searching as compared to standard database searching. It is something you just have to experience to realise what the limitations of standard approaches are.

How your website will be seen

Localoutlets.com.au is attracting high quality, qualified traffic. It is the class leading Internet address for business users and we feel very lucky to have it, and in a sense have a responsibility to act as good custodians for such an important Australian Internet property.

So while listing your business on Localoutlets.com.au by itself makes good sense, you'll find that it makes overwhelming sense when you take a look at our model for driving quality, in-context traffic to the service.

• Multiple doorways: Unlike most branded directories, the Localoutlets.com.au directory is designed to allow many instances of the service to be set-up, under different brands and through different portals. Already we are partnering with a number of powerful communities of interest who want to offer directory services to their members and customers. Examples are professional associations, well known brands to business, specialist industry groups and others. As a registrant, you are kept informed of all instances of the directory and professional partnerships, as the list grows daily.
• Regional portals: Localoutlets.com.au is inviting regional authorities all over Australia the opportunity to set up sub-domain instances for their region e.g. canning.outlets.com.au, giving councils and other authorities the opportunity to offer portals to their local business community.
• Store & Branch locators: Large businesses with dealer networks, branches & agencies are utilizing the directory technology to build locators for customers visiting their own websites. In this way, they can offer a useful tool to their customers and also benefit from the fact that these businesses are also listed in all the directory instances. Visitors to these businesses are then able to find out about Localoutlets.com.au
• Partnerships: The business information being gathered by Localoutlets.com.au is powering a range of partnerships with other leading Australian websites.

The Guarantee: If, for any reason during the term of your listing period, you don't feel your listing is worth every penny, just contact us and let us know that you want to be deleted from Localoutlets.com.au forever, and we'll cheerfully send you instructions on how to get a refund for your entire purchase amount. Quite frankly, if you can't see the incredible value of this service...We don't want your money!

We know that we are building a long term relationship with your business, and we look forward to assisting your business to grow and sharing with you the many successes you deserve now and in the future. Welcome to Localoutlets.com.au...

Add My Website..

P.S. On the next step you simply register for free then:

• add your URL
• check your address details
• add your discovery settings and keywords
• and start your 14 day free trial

You don't have to pay anything until you elect to keep your Unique Geographic Locator